One thought on “You think you've got social media monitoring working for you?

  1. Michelle

    Great post, Wendy. It seems like it should be a no-brainer, but until you’ve actually worked with monitoring tools, it can be difficult to imagine the limits to social media monitoring software. As a disclosure, I work with Synthesio, a global social media monitoring solution that provides qualitative reports and analyses to accompany monitoring dashboards to precisely respond to this need to have understanding via context.
    I’m glad I found you on Neil’s blog, as well, as social media research is a topic we are currently exploring with Tamara Barber from Forrester. It would be a pleasure to be in touch!

    Michelle @Synthesio