There are a number of product tagging and recognition applications for web text, pictures and video on websites used to support online commerce. And there are several “universal shopping carts” for making purchases on multiple sites during the course of one spree.
Combined, these solutions benefit all parties: Viewers get to buy goods conveniently. Publishers can more effectively monetize their websites, blogs and videos. Advertisers can realize a greater return on product placement.
Alex Adelman is hoping his Cosmic Cart will differentiate itself from the pack with both its technology and business model. The platform has been designed to address small businesses that need rapid, non-technical implementation and are reluctant to put money up front.
Cosmic Cart won a $50,000 vote of confidence from Intel Innovators, a Facebook competition where 18-24 year old entrepreneurs share their ideas, promote them to likeminded peers and have a chance to win big money.
In this convo, Alex and I discuss the vision behind his application and explore its potential for publishers and businesses of all sizes.
Does Cosmic Cart get your vote?
this convo is sponsored by
Convo at the PowWow is presented by Social Media Today, offering the Web’s best thinkers on business and public policy. Social Media Today is a rapidly-growing community of blogs, webinars, e-books, moderated Tweet chats and other digital content. The community currently includes more than 1,800 bloggers and 100,000 registered members, attracting about 700,000 monthly visits.
Vitrue, an original Facebook Preferred Developer Consultant, is the leading social marketing platform facilitating relationships between brands and their fans across multiple social networks via its software-as-a-service solutions. Social marketers and agencies world-wide use Vitrue’s Social Relationship Management (SRM) platform and its Publisher, Tabs, Shop and Analytics products.
Brandwatch is one of the world’s leading social media monitoring and analysis tools, with offices in the UK, US, Germany and Brazil. Global brands and agencies use our tool to cut through the noise on the social web and find the conversation that matters, empowering decisions that improve their business.
Production assistance by Craig Klein of Modern Voice. Music by Glenn Phillips.
Promotional consideration provided by Cinchcast.
