I was fortunate to be invited to second annual Sentiment Analysis Symposium organized by Alta Plana founder Seth Grimes on April 8 & 9, 2011.
In this series, I’ll present takeaways most relevant to brand marketers and the agencies with whom they collaborate. I’ll touch on the state of the underlying science; the role of sentiment analysis in overall marketing strategies; factors to consider when selecting sentiment analysis tools; as well as perspectives from industry experts on practical applications.
The five parts are:
Sentiment Analysis Under the Hood
Sentiment Analysis Purpose and Problems
Sentiment Analysis Applications in Social Media
Can Social Media Data Predict Stock Price Changes?
These posts originally appeared in Social Times.
