Gregg Weiss, AVP Social Media, New York Life
When one thinks of companies that have been successfully implementing social media strategies, regulated industries, such as insurance, usually don’t jump to mind.
In this insightful conversation, Gregg Weiss, AVP, Social Media at New York Life Insurance Company, states it’s imperative for his company to be actively engaged in social media.
Insurance has traditionally relied on customer referrals and being on social media channels means being where the company’s customers are. Weiss shares his perspectives on the upside of being responsive to negative posts, trusting your employees and being careful about thinking of those on your social media channels as consumers.
Related Posts on social Media strategy
How New York Life is Driving Interaction, Engagement and Relevance Via Social Media — SlideShare by Gregg Weiss
From Policies to Results — Corporate Social Media Summit Wrap-Up (Pt 3)
this convo is sponsored by
Convo at the PowWow is presented by Social Media Today, offering the Web’s best thinkers on business and public policy. Social Media Today is a rapidly-growing community of blogs, webinars, e-books, moderated Tweet chats and other digital content. The community currently includes more than 1,800 bloggers and 100,000 registered members, attracting about 700,000 monthly visits.
Vitrue, an original Facebook Preferred Developer Consultant, is the leading social marketing platform facilitating relationships between brands and their fans across multiple social networks via its software-as-a-service solutions. Social marketers and agencies world-wide use Vitrue’s Social Relationship Management (SRM) platform and its Publisher, Tabs, Shop and Analytics products.
Brandwatch is one of the world’s leading social media monitoring and analysis tools, with offices in the UK, US, Germany and Brazil. Global brands and agencies use our tool to cut through the noise on the social web and find the conversation that matters, empowering decisions that improve their business.
Production assistance by Craig Klein of Modern Voice. Music by Glenn Phillips.
