A brand — whether for Gen Y, Gen X or any constituency a company seeks to engage — is much more than its name. A great brand will trigger an emotional reaction and, perhaps, a sense of belonging. In social media domains, it should create a motivation to share.
Josh Reed (left) took his idea for a clothing line for Millennials to Curt Cuscino (right) and his team at HypeLife Brands. In addition to creating an identity that resonates, the agency was charged with assisting with product development, distribution and social media presence.
In this conversation with Josh and Curt, we explore the process of creating the Everyday Noble Clothing brand and bringing it to market.
Does their journey sound familiar to one you’ve taken with your brand?
More on Gen y marketing
17 Pivot Points for Social Media Marketing Success (Post on WhizBangPowWow on the 2011 Pivot Conference that focused on Gen Y)
Perspectives on Millennials from Brand Amplitude
Recommended read on Gen Y: Gen Buy by Kit Yarrow and Jayne O’Donnell
this convo is sponsored by
Convo at the PowWow is presented by Social Media Today, offering the Web’s best thinkers on business and public policy. Social Media Today is a rapidly-growing community of blogs, webinars, e-books, moderated Tweet chats and other digital content. The community currently includes more than 1,800 bloggers and 100,000 registered members, attracting about 700,000 monthly visits.
Vitrue, an original Facebook Preferred Developer Consultant, is the leading social marketing platform facilitating relationships between brands and their fans across multiple social networks via its software-as-a-service solutions. Social marketers and agencies world-wide use Vitrue’s Social Relationship Management (SRM) platform and its Publisher, Tabs, Shop and Analytics products.
Brandwatch is one of the world’s leading social media monitoring and analysis tools, with offices in the UK, US, Germany and Brazil. Global brands and agencies use our tool to cut through the noise on the social web and find the conversation that matters, empowering decisions that improve their business.
Production assistance by Craig Klein of Modern Voice. Music by Glenn Phillips.
