One of yesterday’s sessions at the Useful Social Media B2B Corporate Social Media Summit covered how to use business influencers to generate brand impact and to have your brand become an industry thought leader.
Matt Anchin, Senior VP, Global Marketing & Communications at Nielsen presenting the thinking behind and outcomes of the company’s Nielsen Wire. His presentation included four great takeaways.
- Social has put the public back in Public Relations
- Online influencers are looking for click bait and your information is the coin of the realm
- The news cycle is your roadmap and you can game the system
- Develop voices to provide signal, not noise and help to drive conversation
I think these observations are spot on. You?
