WhizBangPowWow, my marketing consulting practice, is my primary activity. I would love to hear from you to learn more about your brand and customers, so that we may explore whether I can help you achieve your aspirations.
I’m easy to reach, using the social media links to the right, by email and by telephone on +1 (212) 982-1472.
CONVO AT THE POWWOW — My blog on integrated Marketing
I joke that I blog in order to support my sleep-optional lifestyle. In reality, blogging enables me to make connections to inform my work, as well as to share new knowledge with a broad network of those in marketing and advertising.
My primary blogging activity is Convo at the PowWow, a (usually) twice-weekly series of ten-minute audio interviews that launched on January 11, 2012. It’s available here, on Social Media Today and, soon, other platforms. [Note that there are limited advertising/sponsorship opportunities available. Contact me if you are interested.]
In the three-minute Cinchcast below, I discuss how I hope Convo at the PowWow sets itself apart. I see brand marketers and the agencies that serve them finding it increasingly difficult to filter the social media echo chamber to find relevant case studies and best practices.
By offering fresh voices, new perspectives and a somewhat contrarian approach, I intend for these interviews to spark further conversation both on social channels and — more importantly — in company conference rooms.
The conversations are directed to brand marketers and executives, as well as the advertising, public relations and marketing agencies and consultants that serve them. By extension, they are also of interest to those who develop social media applications and platforms.
Hey, PR Folks: Here’s How to pitch me
I want and need story pitches to develop posts. And I enjoy maintaining contact with marketing and PR representatives. To be efficient — hopefully, without being off-putting — I’ve composed this reference on how to best pitch me.
Send me as much information as possible. If you send me an email and it is addressed to me, I will respond. Always. It is sometimes difficult for me to respond rapidly. If you have not heard from me within two business days, contact me again.
I love — and my readers love — great user success stories, unique perspectives and innovative approaches. A user success story goes beyond who is using what and might answer:
- How is the user applying your solution within the context of its overall marketing objectives?
- How does your solution integrate with the users’ other marketing activities?
- Whose idea was it and how did it go from concept to execution?
- What does your solution offer that is more difficult (or impossible) using another option?
- What are the measures of success?
Sorry, I don’t post about transactions — mergers, acquisitions, financing, hires, big sales, speeches — unless they are encapsulated into a story of broader interest. And please — if I decline your pitch, do not construe that I don’t want to hear from you again or information you’ve provided may not somehow work its way into my consulting.
FINAL THOUGHTS
Rules are meant to be broken and I may occasionally post on subjects outside of my standard domain, such as free speech and privacy issues. Don’t hesitate to send me pitches on any subject that has rich subject matter.
I respect that those who pitch me are communications professionals and I have, to the benefit of their clients and my readers, great working relationships with many. I’ve even picked up the bar bill for a few. If you feel I’ve deviated from that professional posture with anything I’ve posted here or any action that I take, please let me know. I appreciate that I have room for improvement
