Content Marketing Lessons from Troop 585

Boy Scout StampMost teenage slackers don’t think twice about refusing their fathers’ invitations to do something together. But when my Dad asked me to help him start up and run New York’s first Boy Scout troop for disabled kids, I immediately agreed.

My time in Scouting had about run its course and I had a great experience the previous summer volunteering at a Head Start program. Besides, college was two years away and I knew this would look good on my applications. [Continue reading]

Answering the Right Marketing Strategy Questions

Thinking man and question mark

I'm happy to answer my client's questions. Well, sometimes, not all of their questions. Because sometimes their questions on marketing strategy trigger uncomfortable memories of the neon question mark. I'll explain. Back when I was on the … [Continue reading]

12 Winning Strategies for Exhibiting at Trade Shows

success at trade shows

Exhibiting at trade shows runs the gamut from staffing a tabletop at conference to erecting a complex structure in a convention center the size of Smallville. Regardless of scale, trade shows require significant planning time and allocation of staff … [Continue reading]